Renuka Rane – Marketing Consultant
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INBOUND Marketing
Want More Leads?

I'll make it happen!

Attract
Convert
Close
Delight
14.7143528 01.8253417 Renuka Rane
//Words About
Renuka Rane
Renuka Rane

Want to start generating more inbound leads?

Generate more qualified leads with

Inbound
Marketing

With Inbound marketing, we focus on attracting your customers and adding value at every stage of their buying journey through helpful and relevant content. With inbound marketing, your potential customers find you through various channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not struggle to seek the attention of your potential customers. By creating quality content designed to address the problems and needs of your potential customers, you attract qualified leads and build trust and credibility for your business.

Attract

Attracting customers is the first step in the inbound marketing methodology. At this initial stage in marketing, your customer is provided with the right content, at the right time, and at the right place through search engine optimization and social media marketing, PPC and Emails.

Convert

Once the right visitors have been attracted to the site, the goal is to convert them into leads through obtaining their contact information on a landing page. In order to receive this valuable information, the remarkable content they need at that very moment is offered to them. This helps give them the information they are looking for, while providing you, the marketer, with their contact information to effectively market to them.

Close

The closing stage is where leads are transformed into customers. At this later marketing stage, specific marketing tools such as marketing automation, lead nurturing, and social media monitoring are utilized to ensure that the correct leads are closed at the perfect time.

Delight

Inbound marketing revolves around providing outstanding content to both your leads and your customers. This means that even after a lead is closed, they still must be engaged through dynamic content, social media, and trigger marketing. The goal of delighting the customers is both being able to solve their issues, and turn them into promoters of your business.

Some Interisting Facts
About Me

My first paid job was tourist guide back in 2008, later I started working as Marketing Co-ordinator with Indian Embassy in Moscow, Russia.

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Attract//

Turning Strangers into Visitors and Website Traffic

Attract Strategy

You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

Blogging

Inbound marketing starts with content. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Content Strategy

Your customers begin their buying process online, usually by searching to find something they have questions about. So, you need to make sure you’re showing up when and where they search. To do that, increase your presence with tools that help you define and implement your content strategy.

Social Media

Successful inbound strategies are all about remarkable content – and social media allows you to share that valuable information, engage with your prospects, and put a human face on your brand. Interact on the platforms where your ideal buyers spend their time.

Convert//

Turning Visitors into Marketing and Sales Leads

Convert Strategy

Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.

Forms

In order for visitors to become leads, they can fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Messages

Chat with site visitors, connect with the right people at the right time, and make chat conversations a natural part of your sales process. Close more deals with the live chat tool that’s built for sales teams. Messages helps sales teams connect with the right people right when they’re most engaged.

Meetings

To win new deals, you’re going to have to speak with people one way or another, via phone or a virtual meeting. Give prospects an easy way to book meetings without the back and forth. Your calendar stays full, and you stay productive. Show up, engage, and win a new customer.

CRM

Keep track of the leads you’re converting in your CRM, a centralized contact database. Having all your data in one place helps you make sense of every interaction you’ve had with your contacts and optimize your future interactions to more effectively attract, convert, close, and delight your ideal customers.

Close//

Turning Leads into Paying Customers

Close Strategy

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

Pipeline Management

How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Using HubSpot’s CRM allows you to analyze just how well your marketing and sales teams are playing together.

Email

What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Lead Nurturing

Each lead you have should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, content and whitepapers – all these indicate shifting interests. Good nurturing adapts messaging to stay relevant and makes winning new customers faster.

Predictive Lead Scoring

Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn’t always make sense to get in touch with every single lead. You want to make sure sales is prioritizing their time based on the most qualified leads.

Delight//

Turning Customers into Referrals

Delight Strategy

The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

Service Hub

Your customers can be your biggest fans or worst detractors. It all comes down to how well you understand them and if you’ve helped them succeed. With Service Hub you’ll have the tools and playbook you need to get to know, connect with, and truly help your customers succeed.

Smart Content

No one wants a sales pitch when they’ve already bought. Smart content makes sure you don’t show loyal customers CTAs or content meant for first-time buyers. And with smart calls-to-action, you present different visitors with offers that change based on buyer persona and lifecycle stage.

Conversations

Manage, collaborate, and respond to customer messages, from any channel, inside HubSpot. Keep track of potential deals, questions, comments, and requests – and start having better more meaningful customer conversations.

//Process

This Is How I Work

My Working Process

Excellent results are an outcome of a disciplined work process. I strive to work in a true win-win partnership with my clients by providing them with knowledge, expertise and the most effective marketing solutions.

  • Discuss the project

    ‘Discussing and finalizing the needs’ are is the first step towards establishing a marketing timeline, setting of marketing goals and allocating marketing resources.
    01.
  • Develop & elaborate

    Developing & elaborating marketing action plan gives a systematic approach to developing marketing strategies. A successful marketing plan will positively effect many areas of the business.
    02.
  • Execute & Improve

    Strategy without execution is just a theory. So it’s crucial to move on from strategies to execution, analysis, and continuous improvements. A well-executed marketing strategy results in success beyond expectations.
    03.

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